Annflor is a fashion consultant and designer , recognized for her expertise in trend forecasting and brand identity. With over 18 years of experience in the luxury and ready-to-wear sector, she has collaborated with prestigious houses such as Dior and Azzedine Alaïa .

She heads the Paris-based Studio Annflor Sangan , a research lab offering creative solutions for marketing and product development, focusing on innovation and contemporary trends .

Annflor is also the creator of two brands : FACK*** and HÄREM OF KÄREN . Offbeat fashion candies that perfectly reflect her vision of fashion.